Hoboken’s Master Plan Reexamination distills a decade of studies and community input into a clear set of themes that guide future planning decisions. The document’s visual identity and structure help residents understand how goals guide future growth and relate to everyday issues across the city.
ProjectHoboken 2030
LocationHoboken, NJ
ClientCity of Hoboken
CollaboratorsBFJ Planning
ServicesClimate-Adaptive Design, Visioning, Outreach and Engagement
RecognitionNew Jersey Future Smart Growth Award (2019)
Hoboken’s 2018 Master Plan Reexamination was the city’s first comprehensive update in over a decade, revisiting the 2004 Master Plan and 2010 Reexamination in the context of sharp population growth, increased development pressure, and escalating climate risks. The report distilled hundreds of prior recommendations and studies into a focused strategic framework that reflects residents’ values and desires and the city’s evolving character.
MUD Workshop translated technical content into an accessible, citywide vision organized around five core themes: Complete Neighborhoods, Connected Places, Shared Prosperity, Living Sustainably, and Engaged and Efficient Governance. We led the outreach, visual design of the report, produced summary graphics that synthesized demographic and land use data, and created visually engaging thematic spreads to anchor public discussions. Working closely with City staff and BFJ Planning, we also contributed to framing and language development, ensuring that each theme linked directly to community feedback, capital priorities, and actionable policy goals. The result was a clear, communicable blueprint that could guide land use, mobility, and resilience strategies across City departments and stakeholder groups.
ThumbnailHoboken 2030Theme-Complet NeighbourhoodsTheme-Shared ProsperityTheme-Connect PlacesTheme-Promoting Civic Engagement Related ProjectsFusce suscipit tristique nisi, at ultricies magna porttitor idNunc commodo, lacus vel vehicula ornare, justo nibh volutpat lacusNunc commodo, lacus vel vehicula ornare, justo nibh volutpat lacus